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Nike Made to Play

Made to Play is Nike’s global commitment to getting all kids active. We were tasked to take their stat-heavy site and turn it into an experience that moved adults to get kids moving. Through a new look, tone and story, we dared adults to join in. Scratch that. We double-dog dared them to help kids play.

Photographer: Flo Ngala // Inaugural Anthem Awards Winner (Silver)

Nike Made to Play

Made to Play is Nike’s global commitment to getting all kids active. We were tasked to take their stat-heavy site and turn it into an experience that moved adults to get kids moving. Through a new look, tone and story, we dared adults to join in. Scratch that. We double-dog dared them to help kids play.

Photographer: Flo Ngala // Inaugural Anthem Awards Winner (Silver)

Launching on International Day of the Girl, we created custom social content in three languages to drive to the site. Posted by over 180 Nike Athletes and influencers across the globe (Naomi Osaka among them), it let the world know exactly what girls are made of.