Goose Island

We partnered with one of America’s pioneering craft breweries at a critical time when they wanted to expand into global markets without losing their pioneering ethos.

We started by created a new logo and brand identity. Then, organized their portfolio architecture and redesigned all of the packaging. We applied this identity to the brewery and tap room in Chicago, which carried over to their international breweries and tap rooms. We crafted integrated marketing campaigns to introduce Goose Island nationally and maintain their Chicago presence.

.campaign
.logo + branding
.package design
.digital + experience design