Bison is the largest purveyor of bison meat in the United States. They had one ostensibly simple ask: sell more bison.

Bison meat is leaner and provides far more protein than regular beef. Research showed that people didn’t really know much about bison and didn’t view it as a viable alternative.

Business Problem Bison is the largest purveyor of bison meat in the United States. They had one ostensibly simple ask:

Insight Bison meat is leaner and provides far more protein than regular beef.

Solution By reorganizing and expanding Golden Bison’s products into two product lines, we would be able to reduce bison waste and target a broader set of consumers.